Online businesses have never had more options to optimize their operations, unlike today. We are in a digital era where analytical solutions spring left and right to allow companies to gather the data they need to form fact-driven decisions. Amplitude is one of the huge data analytics software companies that provide these solutions I am referring to. What began in 2012 from a founding thesis that simply aimed to understand customer behavior has become the very basic model of how data analytics perform.

Exploring Dynata Competitors: Amplitude Overview

In this review, I will explain briefly what Amplitude is all about and how you as an end-user can leverage this powerful tool.

What is Amplitude

Amplitude is a digital analytics software that provides various tools that help businesses assess how their customers use their particular products. For example, this can look like a graph or chart of the time your customers significantly engage most with your products or services. This can also look like an audit of your weekly or monthly sales conversions. Or it can also be a record of sign-ups, active users, deleted accounts, etc.

In simpler analogy, what Amplitude provides is sort of a more complex, technological version of what we’d gather from doing surveys and simple observation. It’s just that, Amplitude and how other digital analytic solutions are, do the observing for you; as well as presenting these observations in visual representations for you. That takes out most of the work. Now all you have to do is review these outputs and assess them accordingly.

It covers solutions for B2B SaaS like Slack, Financial Technology solutions (FinTech) such as Venmo or DragonPay, E-commerce platforms like Shopify, media streaming platforms such as Spotify, and even publications and travel solutions platforms. Amplitude is your driven digital researcher. Gathering and even anticipating all the questions you need answers for and then presented to you in organized categories.

Who Are Amplitude’s Users

Amplitude, as of writing, caters to 25 out of the Fortune 100 companies including Ford, Burger King, Disney, Capital One, and IBM. What this says to potential customers like us is that companies that are product-driven benefit from its features. It means that Amplitude offers just the right tools that help these colossal corporate empires gather useful user behavioral data.

Put in perspective, if I were to incorporate Amplitude as my analytics tool for a cooking app I hypothetically create, this means that the data it gathers is significant, accurate, and beneficial for my interpretation, should I use it for the improvement of my cooking app. I affirmingly drop that statement because sometimes analytical tools simply dump you with so much insignificant data that rather than helping, it just creates more problems to weed through.

How Do I Use Amplitude

Amplitude offers different analytical tools depending on your business and what kind of data you are looking to gather. The platform presents a minimalistic, user-friendly interface that follows the familiar organizational system as other similar software. There is a main panel containing the major tools and functions you can use and explore, a dashboard that occupies the largest space on the screen, and a resource tab located on the upper left of the platform. 

Because the platform is nicely organized into categories to better give you more accurate data, this means there isn’t an explanation for how to use all of them in a single specific way. That will depend on the questions or solutions you are trying to look for. However, in that regard, Amplitude does have video and blog resources that demonstrate each of their software’s tools and features. How you ultimately interpret and integrate these features is something else.

Digital literacy worries aside, on their website, they give you three options to get an overview of their product.

3 Ways to Initially Experience Amplitude

1. Try for Free

a. First, you are encouraged to try their software for free by signing up. You can either fill in their form or sign in using your Google account. In this review, I used my Google logins.

b. Once signed up, I was redirected to their demo account page. There is a header banner that indicates “You are currently in the Amplitude Demo”, and next to it are redirecting tabs that let you contact the team or create a free account. I’ll talk more about the Demo in the next part.

2. Explore their Demo

a. Once I was on their demo page using a free account, Amplitude offers you four (4) initial tools to explore. 

• B2B SaaS
• FinTech
• E-commerce
• Media

b. For this review, I was interested in their E-commerce demo, so that’s what I chose. On the main panel, the default data I was presented with through the dashboard is the product analytics. Under that, I then have data regarding Onboarding stats, Feature Engagement stats, Retention stats, and Product Overview stats.

c. In each tab, I am also provided with different tools like surveying, creating checklists, flow processes, and running experiments to cover a few.

d. The data presentation can be customized accordingly. You can add or edit segments and even filter them when needed.

e. Aside from Product Analytics, you are also given tools for Web Analytics. The categories under these main data vary with different platforms. So the E-commerce product analytics organization may look slightly different from a B2B SaaS dashboard.

3. Watch An On-Demand Demo

Amplitude has video resources on its website that walk you through some of the software’s features. The company also has a YouTube channel offering the same. You can also sign up for a live 15-minute demo which concludes with a live Q&A with one of their consultants. If the videos and demos are not enough, you can go through their Amplitude Academy which does the same. You’ll be able to learn about the software and how to use it to your advantage at your own pace.

Should I Use Amplitude For My Business

Why give this software a chance when Amplitude’s competitors’ list includes Google Analytics, Smartlook, and HubSpot to mention a few?

Staying true to its founding thesis, Amplitude has managed to focus its product results by being consistent about delivering data according to your user base and customer behavior. Their customers also rave about its user-friendly interface, which I also agree with.

Compared to Google Analytics, Amplitude performs just as beastly without needing to confuse its users with seemingly overwhelming categorical data. Although both software have slightly different purposes and focus. Amplitude is straightforward with how it wants to be used. You want a tool that keeps track of your user behavior data so you can focus on creating and delivering more product solutions and services? Then Amplitude does just that.

If your business model heavily relies on customer satisfaction, Amplitude provides you with the kind of leverage that helps you accurately analyze and predict problems in real-time. Thus, allowing you to craft solutions in real-time too. For those relying on engagement data from their products, Amplitude’s Product Analytics feature captures a great overview of what you’d expect before, during, and after your product has been experienced by your target customer. 

If I haven’t mentioned it enough, Amplitude also provides a vast library of demos and resources so you get the best out of the software.

Review Verdict

Amplitude puts a lot of focus on behavioral data on the consumption or use of a product. It is easy to learn, yet provides complex data when used correctly. One of the things users commend about it as well is their responsive customer support. And as far as customer satisfaction is a product of its goals, the latter positive review means that, customer satisfaction is unironically fully understood by the company. That is as convincing as it gets.